• Minimise our carbon impact
• Prioritise remanufacturing, reclaim as much reusable material as possible
• Maximize recapture of raw materials in collections
• Measure impact of water and energy consumption and minimization of waste
• Promote waste reduction throughout our operations
• End-of-life processing for all assets collected that cannot be remanufactured
• Recycle our cardboard, mixed paper and metals when possible
• Exceed global industry practices for responsible materials recycling

Meet Best Friends Cyan and Magenta…

OEM friends Cyan and Magenta are inseparable. They enjoy happy, carefree days printing side by side in their colour printer, feeling secure in the assumption that they are the best at what they do.

Life for the two friends is about to change dramatically however and bring them on a journey they didn’t think was possible.

Watch the video below as their adventure begins and see how their story unfolds over the next four weeks.

Friends Cyan and Magenta Start Their Clover Journey!

OEM friends Cyan and Magenta have been introduced to Clover as they find themselves gathered for collection to be taken to a Clover treatment facility.

The friends were terrified! Was this the end for them? Little did they know that they were at the start of a highly sophisticated, environmentally focused process that would re-invent them into much more than they ever had been as OEMs.

Watch below to see what happens to Cyan and Magenta as they enter the world of Clover.

The Transformation Begins for Friends Cyan and Magenta!

OEM Cyan has become remanufactured Cyan! He looks, feels and performs the same as he did before -the only difference is that he now costs less to buy and is going to have a 51% smaller impact on the environment than he did as an OEM. What a revelation!

But what became of his best friend Magenta? Watch the video below to find out!

Believe in Re-incarnation? Friends Cyan and Magenta are Big Believers!

Magenta has come through a thorough reclamation process that will enable her to begin a second life. She finds herself in awe of what Clover does as they exhausted all avenues to ensure virtually no part of her, as a cartridge, ended up as waste or in landfill.

Equally impressive was the authenticity of the Clover process. Watch the video below to find out more!

Will Friends Cyan and Magenta Be Re-united?

As Magenta was ultimately re-created as a Clover remanufactured cartridge, she reflected on her transformation and the intricate process it involved. It wasn’t just the detail of the quality and environmental process that she marveled at but also the level of compliance that Clover engaged in to prove the credentials of the product.

But the most important question of all remains – will our two friends be re-united?

Our Friends Cyan and Magenta Begin Life Once Again!

Cyan and Magenta have been on quite a journey that brought them from naïve OEMs, thinking they were superior to all other alternatives, to inspired remans who have been educated by the Clover remanufacturing process that is centered around environmental sustainability and the production of a true OEM-like product.

The sophisticated professionalism of the Clover process was intriguing – the elaborate waste management process that sees virtually no part of a cartridge go into the waste stream, the absolute compliant nature of the process from a quality, legal, environmental, CSR and health and safety perspective and the detail given to the production of a quality product. It was the integrity and honesty of the process however that friends Cyan and Magenta were truly amazed by.

“Clover really has nothing to hide”, the friends agreed as they bid farewell to the Clover facility to proudly begin their second life.

Watch the series of videos here.